Fashion has always been more than appearance. It is expression, identity and emotion woven into fabric. As our world changes, so does our awareness of how clothing is made and what it leaves behind. For style lovers, this is not a limitation. It is an exciting turning point. It gives us the opportunity to choose pieces that look incredible, feel luxurious and protect the places we love most.
Our brand was created with this belief at its core. Sustainability is not something we talk about. It is something we practice. From the materials we select to the partners we work with and our ongoing support of Water Is Life, we consider the entire lifecycle of every swimsuit. Because swimwear should honour the oceans, not harm them.
Below, we explore the key environmental issues shaping the future of fashion. Not to overwhelm you, but to illuminate the beauty of choosing better. When consumers and brands move together, change becomes inevitable.
The Hidden Journey of Microplastics
Swimwear traditionally relies on materials such as nylon, polyester and elastane. These fibers deliver the structure, support and stretch we expect, but they shed tiny particles each time they are washed. These particles, called microplastics, slip through wastewater systems and end up in rivers and oceans.
Research from the OECD estimates that up to 35 percent of primary microplastics found in the ocean come from laundering synthetic textiles.
The European Environment Agency reports that between 200,000 and 500,000 tonnes of microplastic fibers enter the marine environment every year.
And a study published through the National Library of Medicine found that a single garment wash can release hundreds of thousands of microfibers.
This is not a reason to abandon synthetics. It is a call for innovation. High quality recycled fibers, careful garment construction and mindful washing can dramatically reduce shedding. Choosing better materials turns swimwear into an ally rather than a threat to our waters.
The Global Weight of Textile Waste
Every second, somewhere in the world, the equivalent of a full garbage truck of clothing is either landfilled or burned. This figure comes from research shared by Waste Dive, citing the Ellen MacArthur Foundation’s findings.
The most staggering part is that less than 1 percent of used clothing is recycled back into new clothing. Both McKinsey & Company and the Ellen MacArthur Foundation draw attention to how much opportunity is lost in a take make discard system.
Even more recent data from BCG indicates that the world discards 120 million metric tons of textiles annually, with “substantially less than 1 percent” being turned back into new fiber.
Our swimwear is created in direct response to this. Timeless design, durable materials and high craftsmanship reduce the cycle of disposal. When pieces are made to last, they stay in wardrobes, not landfills.
The Truth About Chemical Use in Textiles
Chemical use in fashion extends from pesticide-heavy cotton farming to dyes, finishes and treatments used in manufacturing. These substances can harm workers, communities and ecosystems.
Reports such as Circular Stories Vol. 1 from Monash University outline the scale and complexity of chemical use in textiles and reinforce the importance of cleaner chemistry.
Swimwear should be free from harmful toxins, safe for skin and responsibly dyed. Cleaner chemistry is not only environmentally essential. It is part of creating luxury that truly respects the wearer.
Fashion’s Carbon Footprint
The fashion industry accounts for an estimated 2 to 10 percent of global carbon emissions. While the exact percentage varies by methodology, the overall picture is clear. Energy intensive production and long-distance supply chains create a heavy carbon load.
McKinsey’s analysis on fashion’s environmental impact and BCG’s global textile waste report
both illustrate how improved recycling, lower impact materials and redesigned systems can dramatically reduce emissions.
Your choices matter. Each swimsuit made responsibly and purchased consciously helps shift the industry toward a lower carbon reality.
Water: Fashion’s Most Precious Ingredient
Water is the lifeblood of fashion. It is used in farming, dyeing and finishing. And for cotton in particular, the numbers are shocking.
It takes about 2,700 litres of water to produce a single cotton t shirt. This statistic is referenced across sustainability platforms, including Zipdo.
Textile dyeing alone contributes around 20 percent of industrial water pollution, often because of untreated wastewater.
The Ellen MacArthur Foundation has highlighted how a linear fashion system intensifies water consumption and contamination.
This is one reason our brand supports Water Is Life. Clean water should never be compromised for clothing. By choosing responsible materials and water conscious dyeing, we work to protect the resource that sustains us all.
Reimagining the Future of Fashion
The challenges facing the fashion industry are real, but so is the opportunity for transformation. Sustainability is not about sacrifice. It is about intention. It is about choosing pieces that last, that flatter, that feel incredible and that honour the world that inspires them.
Our swimwear is created for women who want beauty with purpose. Women who want their choices to matter. Women who know that style and responsibility can live together effortlessly.
Your wardrobe can create change. And it can begin with one suit that is made to protect what you love.
Explore our latest collection and discover swimwear crafted with intention, responsibility and timeless design. Make waves with purpose.
